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Tips for Successful Real Time Marketing

Real Time Marketing (“RTM”),  is when marketers react quickly to a moment such as an event, a national celebration, a big game – in an effort to add some relevance into a consumer conversation as that event is happening, usually via social media or instant response platform. It’s marketing based on time, place, and demographics designed to garner immediate feedback from consumers.

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Addie Johnson
You Can Run, But You Can’t Hide……

In a recent FTC action, a PR agency, its CEO, a magazine publisher, and its owner, were found to have broken several FTC rules: namely, the were found to have misrepresented paid endorsements as independent consumer opinions and commercial advertising as journalistic content.

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Addie Johnson
Brands on a Mission

A federal court in California just made it a little harder for your goods to be sold by unauthorized resellers on online marketplaces, giving brands the advantage when it comes to protecting brand quality and safety.

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Addie Johnson
Data Driven, Privacy Sensitive – Ad Law 2019

The overarching theme this year at the Association of National Advertiser’s Annual Marketing Law Conference was Data. How we use it, how we gather it, what is its current definition (which may depend on what country you live in), how much do we willingly share, how much do we unwillingly share, and ultimately, who is responsible when something goes wrong with that Data.

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Addie Johnson
Predicting the Future? New FTC Tools Share Insights

In October, the FTC launched a new tool to view aggregated consumer complaint data. Rather than being released annually, the FTC will now release this data on a quarterly basis. Users can see aggregated consumer complaint data organized by state, type of consumer issue (fraud etc…), the amount of loss and other detailed information.

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Addie Johnson
Affiliate Marketing Tips

Affiliate Marketing is a great way to promote your goods and services and like all things advertising, transparency and truth are key to having a successful and lucrative Affiliate Marketing program.   Many of the ads online are created by marketers who get paid each time a consumer clicks on the ad. If the click takes you to another site where you sign up to purchase or try a product, there’s a good chance that marketer gets paid even more by the manufacturer, creator, or producer of that product. 

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Addie Johnson